Relational marketing throughout the history of commercial exchange : blind spots in marketing's origin story
Chase J. Edwards and Brent L. Baker
| Year of publication: |
2020
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| Authors: | Edwards, Chase J. ; Baker, Brent L. |
| Published in: |
Journal of marketing channels : distribution systems, strategy, and management. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7039, ZDB-ID 2112882-0. - Vol. 26.2020, 3, p. 161-177
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| Subject: | Business ethics | business history | economic anthropology | Industrial Revolution | marketing channels | relational marketing | relationship marketing era | sales era | Marketing | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Vertriebsweg | Distribution channel | Wirtschaftsgeschichte | Economic history | Unternehmensgeschichte | Business history | Marketingmanagement | Marketing management | Wirtschaftskultur | Economic culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2020.1757977 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258198