Relational mechanisms in innovation co-creation
Year of publication: |
2014
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Authors: | Boier, Rodica |
Published in: |
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : Alma Mater Publ. House, ISSN 2066-561X, ZDB-ID 2739897-3. - Vol. 20.2014, p. 162-168
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Subject: | relationship marketing | innovation co-creation | value co-creation | open innovation | virtual customer environments | knowledge exchange platform | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Betriebliche Wertschöpfung | Value creation | Innovation | Social Web | Social web | Open Innovation | Open innovation | Wissenstransfer | Knowledge transfer | Lieferantenmanagement | Supplier relationship management | Produktentwicklung | New product development |
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