Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ruchika Ramakrishnan
| Year of publication: |
2021
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|---|---|
| Authors: | Ramakrishnan, Ruchika |
| Published in: |
Business analyst : a refereed journal of Shri Ram College of Commerce. - Delhi, ISSN 0973-211X, ZDB-ID 2824157-5. - Vol. 42.2021, 2, p. 25-42
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| Subject: | Brand Experience | Brand Loyalty | Mediators | Brand Trust and Satisfaction | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction | Markentreue | Brand loyalty | Vertrauen | Confidence | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465086