Relationship between ethics and buying : a study of the beauty and healthcare sector in the Middle East
Year of publication: |
2019
|
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Authors: | Jham, Vimi ; Malhotra, Gunjan |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 25.2019, 1, p. 36-52
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Subject: | consumerism | ethical buying | structural equation modelling | brand attributes | product attributes | beauty and healthcare | Middle East | Mittlerer Osten | Konsumentenverhalten | Consumer behaviour | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care | Ethik | Ethics | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management | Ästhetik | Aesthetics |
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