Relationship between hotel rate increases and discounts and consumers' willingness-to-purchase : a prospect theory perspective
Scott J. Smith
| Year of publication: |
2016
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|---|---|
| Authors: | Smith, Scott J. |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 9.2016, 2/3, p. 108-126
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| Subject: | revenue management | prospect theory | pricing | discounting | lodging industry | Prospect Theory | Prospect theory | Hotellerie | Hotel industry | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Diskontierung | Discounting | Rabatt | Rebate | Gastgewerbe | Hospitality industry | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011610277