Relationship between market orientation, supply chain integration and innovation performance : is innovation capability a necessity?
Year of publication: |
2024
|
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Authors: | Haulah Abd Aziz ; Muhammad Shahar Jusoh ; Amlus, Mohammad Harith |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 34.2024, 4, p. 468-490
|
Subject: | IC | innovation performance | Malaysian manufacturers | market orientation | SCI | SEM-PLS | supply chain integration | Lieferkette | Supply chain | Innovation | Marketingmanagement | Marketing management | Industrie | Manufacturing industries | Unternehmenserfolg | Firm performance | Malaysia | Performance-Messung | Performance measurement | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration |
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