Relationship between marketing program and brand loyalty : is there an influence of gender?
M. Sadiq Sohail, Ibrahim M. Al-Jabri, Kamarudeen Masawudu Wahid
| Year of publication: |
2017
|
|---|---|
| Authors: | Sohail, M. Sadiq ; Al-Jabri, Ibrahim M. ; Wahid, Kamarudeen Masawudu |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 10.2017, 2, p. 109-124
|
| Subject: | brand loyalty | product | price | place promotion | Saudi Arabia | Saudi-Arabien | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Geschlecht | Gender | Markenführung | Brand management | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011718400