Relationship between Mission Statement and Company Performance

Mission statement is a managerial tool which has the power of directing the behaviour in a company. The important question we can ask is whether the existence of a mission statement is associated with company performance or not. Findings of different studies exploring this relationship are not very conclusive. In our research based on a sample of 394 Slovenian companies we explore the relationship between the existence of a mission statement on one side, and different measures of company performance on the other. We recognised value added per employee (VAE) as the only performance measure associated with existence or non-existence of a mission statement.