RELATIONSHIP BETWEEN THE EFFECTS OF INCREASING THE SATISFACTION OF THE VISITORS AND DEVELOPMENT OF CULTURAL TOURISM

In order to succeed on the market, organizations must permanently focus their efforts towards understanding and fulfilling the necessities and expectations of all their clients, both the current and the potential ones. At the same time, enterprises must identify methods and tools appropriate for evaluating the satisfaction degree of the clients and for ensuring the loyalty of the most important clients, as well as improving the internal and external relational system and creating new partnerships with loyal clients. The effects of increasing the client satisfaction can be numerous, and they depend greatly on the activities specific to each organization. In the current paper, an attempt is made to highlight the possible effects of increasing the satisfaction of the visitors of the National Seckler Museum from Sfîntu Gheorghe, - effects like an increased number of visitors, tourist attraction, developing and promoting cultural tourism in the county.