Relationship brand orientation and internal brand equity at internet service providers : an organization change readiness effect
Rudy P. Tobing, Suroso Suroso, Rizal Edy Halim, Gunawan Alif
| Year of publication: |
2020
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|---|---|
| Authors: | Tobing, Rudy P. ; Suroso ; Halim, Rizal Edy ; Alif, Gunawan |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 2, p. 181-193
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| Subject: | Brand Orientation | Organization Change Readiness | Internal Brand Equity | Information and Communication Technology | Markenführung | Brand management | Organisatorischer Wandel | Organizational change | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no2.181 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012667282