Relationship building in public relations

Petra Theunissen and Helen Sissons

Setting the scene -- Relationships and relationship building -- Mediated relationships -- The PRP/PRP relationship -- The PRP/client relationship -- The PRP/journalist relationship -- The organization-public relationship (OPR) -- Conclusions, observations and key principles in building relationships

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Year of publication:	2018
Authors:	Theunissen, Petra ; Sissons, Helen
Publisher:	New York : Routledge
Subject:	Öffentlichkeitsarbeit \| Public relations \| Beziehungsmarketing \| Relationship marketing
Description of contents:	Table of Contents [gbv.de]

Extent:	[xi], 220 Seiten Illustrationen
Series:	Routledge research in public relations. - New York : Routledge, Taylor & Francis Group, ZDB-ID 2693111-4. - Vol. 9
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-138-18323-0 ; 978-1-315-64593-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011754605