Relationship building in the firnaical services marketplace : the importance of personal selling
Victoria L. Crittenden; William F. Crittenden; Andrew B. Crittenden
| Year of publication: |
2014
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|---|---|
| Authors: | Crittenden, Victoria Lynn ; Crittenden, William F. ; Crittenden, Andrew B. |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 2, p. 74-84
|
| Subject: | personal selling | sales culture | technology | customer engagement | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Direktmarketing | Direct marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497781