Relationship commitment and value creation in sponsorship relationships
Victoria Hessling, Malin Åsberg, and Tommy Roxenhall
| Year of publication: |
April-June 2018
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| Authors: | Hessling, Victoria ; Åsberg, Malin ; Roxenhall, Tommy |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 2, p. 137-160
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| Subject: | Relationship commitment | affective commitment | value-based commitment | value creation | structural equation modeling | path and mediation analysis | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Mitarbeiterbindung | Employee retention | Sponsoring | Sponsorship | Theorie | Theory | Lieferantenmanagement | Supplier relationship management | Empirische Methode | Empirical method | Kundenwert | Customer value |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2018.1454646 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011873889