Relationship correspondence : similarities and differences in business response to complimentary versus complaining consumers
Charles L. Martin; Denise T. Smart
| Year of publication: |
1988
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|---|---|
| Authors: | Martin, Charles L. ; Smart, Denise T. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 17.1988, 2, p. 155-173
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| Subject: | Handel | Public Relations | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Mit statist. Übersichten |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003626674