Relationship correspondence: similarities and differences in business response to complimentary versus complaining consumers

Relationship correspondence : similarities and differences in business response to complimentary versus complaining consumers

Martin, Charles L., (1988)

Generic Retailing Types, Distinctive Marketing Competencies, and Competitive Advantage

Conant, Jeffrey S., (1993)

Sports Marketing: A New Ball Game with New Rules

Burnett, John, (1993)