The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses : a moderated moderated-mediation conditional model
Anurag Singh, Ashok Kumar Patel and Satyanarayana Parayitam
| Year of publication: |
2022
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| Authors: | Anurag Singh ; Patel, Ashok Kumar ; Parayitam, Satyanarayana |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 13.2022, 4, p. 304-327
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| Subject: | attitudinal functions | consumer purchase intention | Counterfeit; ray-ban sunglasses | Eastern UP | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Luxusgüter | Luxury goods | Markenimage | Brand image | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2022.2061554 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013410694