Relationship intention and length of customer-firm associations in two emerging markets
Pierre Mostert, Derik Steyn, and Reynaldo Bautista Jr
| Year of publication: |
July-September 2018
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|---|---|
| Authors: | Mostert, Pierre ; Steyn, Derik ; Bautista, Reynaldo |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 39.2018, 3, p. 175-192
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| Subject: | Association length | emerging markets | expectations | feedback | forgiveness | fear of relationship loss | involvement | relationship marketing | relationship intention | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2018.1456830 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011940188