Relationship intention, customer-firm association length and customer satisfaction : a multi-country exploration
Pierre Mostert, Derik Steyn, Pamela Rogers, Cornelia Du Toit and Wena Van Niekerk
| Year of publication: |
2020
|
|---|---|
| Authors: | Mostert, Pierre ; Steyn, Derik ; Rogers, Pamela ; Du Toit, Cornelia ; Van Niekerk, Wena |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 13.2020, 4, p. 408-430
|
| Subject: | relationship intention | involvement | feedback | expectations | fear of relationship loss | forgiveness | customer-firm association length | satisfaction | cell phone networks | multi-country comparison | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Lieferantenmanagement | Supplier relationship management | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2020.112374 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012516139