Relationship keyness : the underlying concept for different forms of key relationship management
Björn Sven Ivens; Catherine Pardo; Robert Salle; Bernard Cova
| Year of publication: |
2009
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|---|---|
| Authors: | Ivens, Björn Sven ; Pardo, Catherine ; Salle, Robert ; Cova, Bernard |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 5, p. 513-519
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| Subject: | Strategische Allianz | Strategic alliance | Management | Lieferantenmanagement | Supplier relationship management | IKT-Sektor | ICT industry | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003871825