Relationship management in banking : principles and practice
Steve Goulding and Richard Abley
| Year of publication: |
2019
|
|---|---|
| Authors: | Goulding, Steve ; Abley, Richard |
| Publisher: |
London : KoganPage |
| Subject: | Bank | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 381 Seiten Illustrationen 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-8283-1 ; 978-0-7494-8284-8 |
| Classification: | Banken, Versicherungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011823082