Relationship management is more than wining and dining

Managing with a conscience : how to improve performance through integrity, trust, and commitment

Sonnenberg, Frank K., (1994)

Marketing to win : strategies for building competitive advantage in service industries

Sonnenberg, Frank K., (1990)

If I Had Only One Client - Too often, companies create problems for their customers rather than solve them. Why? Because they fail to create a culture in which employees value the building of long-term relationships. Here's an outline to develop an employee mind-set that works in your customers' favor.

Sonnenberg, Frank K., (1993)