Relationship marketing and intangible resources : the mediating effect of loyalty
Dayanna Rosa and Orlando Lima Rua
| Year of publication: |
2020
|
|---|---|
| Authors: | Rosa, Dayanna ; Rua, Orlando Manuel Martins Marques de Lima |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 18.2020, 1, p. 117-143
|
| Subject: | footwear industry | intangible resources | loyalty | relationship marketing | structural equations models | Beziehungsmarketing | Relationship marketing | Immaterielle Werte | Intangible assets | Immaterielle Güter | Intangible goods | Strukturgleichungsmodell | Structural equation model | Schuhindustrie | Footwear industry | Ressourcenorientierter Ansatz | Resource-based view | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2020-0026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298687