Relationship marketing and life-cycle of small enterprise (SME).

The article investigates the hypothesis about the connection between marketing and life cycle enterprise of a small business (SME). Some results of studies of small enterprises in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk and Chelyabinsk regions and in the Krasnodar region. Some results of analysis demonstrate the link between marketing and life-cycle of small businesses (SME).

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Year of publication:	2011
Authors:	Sidorchuk, Сидорчук Роман Роальдович
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 3.2011, 5
Publisher:	Department of Marketing
Subject:	Distribution channels \| channel management \| marketing channels \| meat industry \| meat gastronomy \| small business \| development of retail formats \| "reset" the distribution channels \| Êàíàëû ðàñïðåäåëåíèÿ ïðîäóêöèè \| óïðàâëåíèå êàíàëàìè \| ìàðêåòèíãîâûå êàíàëû \| ìÿñíàÿ èíäóñòðèÿ \| ìÿñíàÿ ãàñòðîíîìèÿ \| ìàëûé áèçíåñ \| ðàçâèòèå ôîðìàòîâ ðîçíè÷íîé òîðãîâëè \| «ïåðåçàãðóçêà» êàíàëîâ ðàñïðåäåëåíèÿ

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Extent:	application/pdf
Type of publication:	Article
Notes:	Published
Classification:	M13 - Entrepreneurship ; M31 - Marketing ; L1 - Market Structure, Firm Strategy, and Market Performance ; O29 - Development Planning and Policy. Other
Source:	RePEc - Research Papers in Economics

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