Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory
Kevin Money; Arthur Money; Steve Downing and Carola Hillenbrand
| Year of publication: |
2008
|
|---|---|
| Authors: | Money, Kevin ; Money, Arthur H. ; Downing, Steve ; Hillenbrand, Carola |
| Published in: |
The Routledge companion to nonprofit marketing. - London [u.a.] : Routledge, ISBN 0-415-41727-9. - 2008, p. 28-48
|
| Subject: | Nonprofit-Organisation | Nonprofit organization | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Nonprofit-Marketing | Nonprofit marketing | Südafrika | South Africa |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003592269