Relationship marketing as a paradigm shift: Some conclusions from the 30R approach

Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm

Gummesson, Evert, (2000)

Ericssons väg till kvalitet : vad den är, vad den inte är, vad den borde vara

Gummesson, Evert, (1988)

Internal marketing in the light of relationship marketing and network organizations

Gummesson, Evert, (2000)