Relationship marketing : dialogue and networks in the e-commerce era
Richard J. Varey
| Year of publication: |
2002
|
|---|---|
| Authors: | Varey, Richard J. |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Kundenmanagement | Beziehungsmanagement | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 217 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-84341-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004758009