Relationship marketing, engine of sustainable development and organisational change in the Romanian business environment
Nicolae Al Pop; Mihaela Roman; Adina Săniuţă and Carmen Petrişoaia
| Year of publication: |
2012
|
|---|---|
| Authors: | Pop, Nicolae Al. ; Roman, Mihaela ; Săniuţă, Adina ; Petrişoaia, Carmen |
| Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucureşti : Ed. ASE, ISSN 1582-9146, ZDB-ID 2566390-2. - Vol. 14.2012, 32, p. 348-363
|
| Subject: | sustainable development | organisational change | relationship marketing | qualitative exploratory research | Nachhaltige Entwicklung | Sustainable development | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change | Rumänien | Romania |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242402