Relationship marketing
Mark Godson
| Year of publication: |
2009 ; 1. publ.
|
|---|---|
| Authors: | Godson, Mark |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Theorie | Theory | Unternehmen | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 361 S. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-19-921156-6 ; 978-0-19-921156-2 ; 978-0-19-921156-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003770381