Relationship Marketing in a Self-Service Context: No Longer Applicable?
| Year of publication: |
2012
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| Authors: | Johns, Raechel |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 21261799. - Vol. 11.2012, 2 (1.4.), p. 91-116
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