Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory
| Year of publication: |
2005
|
|---|---|
| Authors: | MacMillan, Keith ; Money, Kevin ; Money, Arthur ; Downing, Steve |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 6, p. 806-818
|
| Publisher: |
Elsevier |