Relationship marketing orientation: scale development and cross-cultural validation
| Year of publication: |
2005
|
|---|---|
| Authors: | Sin, Leo Y.M. ; Tse, Alan C.B. ; Yau, Oliver H.M. ; Chow, Raymond P.M. ; Lee, Jenny S.Y. ; Lau, Lorett B.Y. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 2, p. 185-194
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