Relationship marketing
Sudas Roy
| Year of publication: |
2005
|
|---|---|
| Authors: | Roy, Sudas |
| Published in: |
Managing business in the twenty-first century : [a handbook]. - New Delhi [u.a.] : Oxford University Press, ISBN 978-0-19-566525-3. - 2005, p. 168-183
|
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Lieferantenmanagement | Supplier relationship management | Marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003160207