Relationship marketing through error management and organisational performance : oes it matter?
Margarida Oliveira, Susana Rodrigues, Eulália Santos and Isabel Miguel
| Year of publication: |
2021
|
|---|---|
| Authors: | Oliveira, Margarida ; Rodrigues, Susana ; Santos, Eulália ; Miguel, Isabel |
| Published in: |
Transforming relationship marketing : strategies and business models in the digital age. - London : Routledge, ISBN 978-0-367-54817-9. - 2021, p. 117-135
|
| Subject: | Error management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012318951