Relationship of brand extension with selected aspects of information processing
Ruchika Sachdeva and Anupam Bawa
| Year of publication: |
2009
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|---|---|
| Authors: | Sachdeva, Ruchika ; Bawa, Anupam |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow, ISSN 0972-6225, ZDB-ID 24341083. - Vol. 8.2009, 2, p. 7-18
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009911562