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The role of customer trust, service quality and value dimensions in determining satisfaction and loyalty : an empirical study of mobile telecommunication industry in Pakistan
Aslam, Wajeeha, (2018)
Fostering employee's service quality and customer satisfaction : evidence from emerging Pakistan
Muneeb, Farhan Muhammad, (2019)
How Does the Brand’s Perceived Ethicality Influence Customer Loyalty and Positive Word-Of-Mouth in Service Brands of Pakistan? A Comparative Analysis of Bank, Restaurants, and Telecom Sectors in a Moderated Mediatory Framework
Kanwal, Nazish, (2021)
Multidimensional green brand equity : a cross-cultural scale development and validation study
Ishaq, Muhammad Ishtiaq, (2021)
“A healthy outside starts from the inside” : A matter of sustainable consumption behavior in Italy and Pakistan
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali, (2023)