Relationship quality in cross-border exchanges : a temporal perspective
Year of publication: |
2014
|
---|---|
Authors: | Akrout, Houcine |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 3, p. 145-169
|
Subject: | affective commitment | affective trust | B2B relationship | cultural sensitivity | quasi-longitudinal analysis | relational satisfaction | relationship phases | relationship quality | industrial marketing | business marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction |
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