Relationship quality : relationship value and power balance in business relationships ; descriptives and propositions
Tore Mysen, Göran Svensson, and Nils Högevold
| Year of publication: |
2012
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|---|---|
| Authors: | Mysen, Tore ; Svensson, Göran ; Högevold, Nils |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 19.2012, 3, p. 248-285
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| Subject: | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Wirtschaftliche Macht | Economic power | Norwegen | Norway |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009655179