Relationship selling
Mark W. Johnston ; Greg W. Marshall
| Year of publication: |
2010 ; 3. ed.
|
|---|---|
| Authors: | Johnston, Mark W. ; Marshall, Greg W. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 452 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-340-483-7 ; 0-07-340483-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004936392