Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation
Haixia Lv, Guang Yu and Gang Wu
| Year of publication: |
2018
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|---|---|
| Authors: | Lv, Haixia ; Yu, Guang ; Wu, Gang |
| Published in: |
International journal of information technology and management : IJITM. - Genève : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2262721-2. - Vol. 17.2018, 3, p. 170-183
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| Subject: | behavioural intention | corporate image | customer satisfaction | customer loyalty | service quality | social media | structural equation | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011896613