Relationships among customer loyalty programs, service quality, relationship quality and loyalty : an empirical study
Wei-Ming Ou; Chia-Mei Shih; Chin-Yuan Chen; Kuo-Chang Wang
| Year of publication: |
2011
|
|---|---|
| Authors: | Ou, Wei-ming ; Shih, Chia Mei ; Chen, Chin-yuan ; Wang, Kuo-chang |
| Published in: |
Chinese management studies : CMS. - Bingley : Emerald, ISSN 1750-614X, ZDB-ID 2323546-9. - Vol. 5.2011, 2, p. 194-206
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Warenhaus | Department store | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009242861