Relationships among organisational characteristics, marketing strategy and export performance
Anthony C. Koh
| Year of publication: |
2008
|
|---|---|
| Authors: | Koh, Anthony C. |
| Published in: |
International marketing ; Vol. 1. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 230-244
|
| Subject: | Marketingmanagement | Marketing management | Export | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655296