Relationships between brand perception, ideology and consumer ethnocentrism in post-communist Romania
Andreea Iacob; John Kuada; Lartey G. Lawson
| Year of publication: |
2014
|
|---|---|
| Authors: | Iacob, Andreea ; Kuada, John E. ; Lawson, Lartey G. |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 23.2014, 1/2, p. 85-110
|
| Subject: | Brand perception | ideology | consumer ethnocentrism | Central and Eastern Europe | Rumänien | Romania | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Markenartikel | Brand | Osteuropa | Eastern Europe | Markenimage | Brand image | Ideologie | Ideology | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504724