Relationships between perceived product values and three word of mouth variables
Khalid Alsulaiman (Lincoln University, New Zealand), Sharon L. Forbes ((Lincoln University, New Zealand), David L. Dean (Lincoln University, New Zealand), David A. Cohen (Lincoln University, New Zealand)
| Year of publication: |
2015
|
|---|---|
| Authors: | Alsulaiman, Khalid ; Forbes, Sharon L. ; Dean, David L. ; Cohen, David A. |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 4, p. 277-294
|
| Subject: | Word to mouth | Perceived hedonic value of products | Perceived utilitarian value of products | Performance risk | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Hedonischer Preisindex | Hedonic price index | Wahrnehmung | Perception | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539215X14503490289260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011550993