Relevance of actors in bridging positions for product-related information diffusion
Year of publication: |
2014
|
---|---|
Authors: | Pescher, Christian ; Spann, Martin |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 8, p. 1630-1637
|
Publisher: |
Elsevier |
Subject: | Bridges | Information diffusion | Social network analysis | Psychographic constructs |
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