Relevant or redundant : elite consumers' perception of foreign-made products in an emerging market
Hina Khan; David Bamber; Ali Quazi
| Year of publication: |
2012
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|---|---|
| Authors: | Khan, Hina ; Bamber, David ; Quazi, Ali |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 9/10, p. 1190-1216
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| Subject: | Ursprungsregeln | Rules of origin | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Schwellenländer | Emerging economies | Pakistan | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009615191