Religion or religiosity : which is the culprit for consumer switching behavior?
Youngtae Choi; Antony Paulraj; Jongkuk Shi
| Year of publication: |
2013
|
|---|---|
| Authors: | Choi, Youngtae ; Paulraj, Antony ; Shi, Jongkuk |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 25.2013, 4, p. 262-280
|
| Subject: | Consumer switching behavior | religion | religious affiliation | religiosity | Korea | US | Religion | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | USA | United States | Wechselverhalten | Switching behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010125892