Religiosity as an intervening variable in consumers' increased green purchase intention (GPI) toward natural dye batik in Indonesia
Susminingsih Susminingsih, Abdul Mujib, Anis Wahdati and Mochammad Achwan Baharuddin and Dian Sa'adillah Maylawati
Year of publication: |
2024
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Authors: | Susminingsih, Susminingsih ; Mujib, Abdul ; Wahdati, Anis ; Baharuddin, Mochammad Achwan ; Maylawati, Dian Sa'adillah |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 12, p. 3357-3381
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Subject: | Green product | Green brand | Green price | Religiosity | Green purchase intention | Öko-Produkt | Sustainable product | Indonesien | Indonesia | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Markenimage | Brand image | Religion | Umweltzeichen | Eco-label |
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