Religiosity moderates the relationship between ego-defensive function and attitude towards advertising
Shaizatulaqma Kamalul Ariffin (Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia), Ishak Ismail (Industrial Management Faculty, Universiti Malaysia Pahang, Malaysia) and Khairul Anuar Mohammad Shah (School of Management, Universiti Sains Malaysia, Penang, Malaysia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Shaizatulaqma Kamalul Ariffin ; Ishak Ismail ; Khairul Anuar Mohammad Shah |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 7.2016, 1, p. 15-36
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| Subject: | Advertising | Consumer attitudes | Halal excellence centers | Islamic marketing | Buying from Islamic markets | Commercializing Islam | Promotions to Muslims | Advertisements to Muslims | Halal market | Islam | Werbung | Konsumentenverhalten | Consumer behaviour | Islamisch | Islamic | Werbewirkung | Advertising effects | Islamische Staaten | Islamic countries | Muslime | Muslims | Marketingmanagement | Marketing management | Marketing | Islamisches Finanzsystem | Islamic finance | Religion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-11-2014-0074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560525