Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model
| Year of publication: |
2000
|
|---|---|
| Authors: | Dotson, Michael J. ; Hyatt, Eva M. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 48.2000, 1, p. 63-68
|
| Publisher: |
Elsevier |