Reliving a crisis through a feature film : corporate image from online user-generated versus official media perspectives
Andrew Heavens, Victoria-Sophie Osburg, Vignesh Yoganathan
| Year of publication: |
2019
|
|---|---|
| Authors: | Heavens, Andrew ; Osburg, Victoria-Sophie ; Yoganathan, Vignesh |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 19.2019, 1/2, p. 17-28
|
| Subject: | Corporate image | Crises management | Image restoration | News media | Social media | Firmenimage | Corporate reputation | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Kommunikationsmedien | Communication media | Krisenmanagement | Crisis management | Mediensektor | Media industries | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934719X15633618140756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012155679